This is just to show how a well-branded company looks so much more consistent and put together! Although there’s both “dark and moody” and “light and airy,” I think both themes work extremely well with the color scheme and overall brand.
Personally, I pick a color that I think works well with the client’s style. I try to find something bright that is complemented by neutral colors — such as black, gray, white, etc.
I pick a font that doesn’t seem too boring. I might choose a fun, cursive font for headings and a simple, sans serif font for main text.
Last, I incorporate these two decisions throughout their cards, apparel, websites, etc. Basically anywhere I can customize things!
Business Card: We went with a professional, yet dark and moody feel for the business card. This makes it feel modern, sleek, and presentable. It has the most relevant information while also showcasing some of the client’s work. Note: This is the back of the business card, the cover of this page is the front.
Logo: This is simple, yet not boring. It’s consistent with the font and color scheme. They can place this on apparel or websites and still maintain their brand.
Pricing Guide: For a photography business, one may want to have an investment guide as a private feature – something you give to clients after their initial form of contact. For others, they may want to be transparent and display pricing on websites. This is a great way to maintain branding while showcasing your packages!